After nearly 15 years in corporate America, Corbitt founded Apex Current (www.apexcurrent.com) in 2017, a performance-driven digital ad agency. He would lead Apex Current to partner with brands, across the U.S., from San Francisco to New Jersey, and abroad with clients in South America, Europe and Australia.
Corbitt grew agency revenue to over $1M in its first 12 months of business as they began to receive honors including the aforementioned Small Business of the Year Finalist Award and ranking #7 on a Yahoo! Finance article of the Top 10 ROI-Driven Digital Advertising Agencies in the United States from 2019 - 2020.
As a digital marketing innovator, Corbitt's level of mastery and breadth of knowledge is rare, with proven successes as a practitioner from frontend-to-backend across a wide variety of disciplines across multiple digital advertising platform, integrative technologies and adjacent applications. A variety of which he self taught through Corbitt’s own immersive learning style, but also include professional certifications from organizations like Google, Facebook and Infusionsoft/Keap.
Corbitt began shifting 100% of his career focus over, from traditional media to digital, in late 2016, developing raw skills that would quantum leap over the next few months, being refined and evolving as a practitioner of CRO (Conversion Rate Optimization). This growth as a digital marketer was the direct result of Corbitt receiving the rare opportunity to be mentored in Facebook Advertising and Sales Funnels by one of the industry’s leading practitioners, Brad Bearden.
Today, Corbitt’s technical prowess has become an arsenal. Most notable of this arsenal includes extensive experience, rare amongst most practitioners, for his accomplishments in CRO that spans virtually every modern ad server (Facebook, Google, LinkedIn, Bing, SnapChat, TikTok, Criteo, RevContent, etc). Complimenting these abilities in paid digital advertising is an arcane level of practical knowledge and experience across disciplines that includes being a highly sought after conversion funnel specialist, a certified CRM architect as an Infusionsoft/Keap Partner and extending to platforms like HubSpot & Salesforce, to name a few.